We turn your ideas
into reality

Author of Ink to Rethink and contributor to Developing Entrepreneurial Mindsets, Ideas and Opportunities, I bring a strong focus on entrepreneurship and practical business thinking. With experience across education, consulting, and business development, I help individuals and organisations identify opportunities and achieve sustainable growth. Currently focused on business development, teaching, and consulting, I’m driven by integrity, collaboration, and continuous learning in a fast-evolving business landscape.

• 
  1- Business Consultant
    Founder & Co-owner of "MindTheCracks" Consultancy  
  
  

  1. Specialising in entrepreneurship concept development, soft skills training, and strategic planning.
  2. Conducted numerous business assessments and growth strategies for startups and SMEs.
  3. Provided cross-functional advisory across finance, marketing, management, and HR.
     
     
     2- Business Instructor – Various Lebanese Universities
•     2004 – Present 
  
  
  1. Over 20 years of experience teaching business courses, including entrepreneurship, strategies, marketing, management, HR, SDGs, and business planning.
  2. Blend academic theory with practical business experience.
  3. Contribute to curriculum development and student mentorship.

  3- SME Marketing Manager - BLOM Bank 
     June 2014 – June 2021 | Nov 2024 - Present  

1. Currently leading SME marketing initiatives with a focus on growth strategy, customer acquisition, and product development (rejoined in 2024 after a prior 7-year tenure).
2. Spearheading campaigns and partnerships to boost financial inclusion and SME access to capital.

   4- Business Development & Implementation Manager DAI/ USAID (TIF)  
     June 2021 – Oct 2024  

Led initiatives under the USAID Lebanon Trade and Investment Facilitation (TIF) project to boost Lebanon's export competitiveness across multiple sectors:

Key Responsibilities:

1. Designed and implemented sector-specific export strategies and action plans.
2. Monitored KPIs and expanded market access for Lebanese products.
3. Oversaw flagship initiatives such as:
   
   
   1. Establishment of Destination Management Organizations (DMOs) for tourism.
   2. Support to 15 Lebanese wineries to enter U.S. markets.
   3. Rollout of a comprehensive full value chain development project.
   4. Development of job platforms and cluster initiatives in the wood sector.
   5. Capacity building for MSMEs to improve export readiness.
   6. Implementation of energy audits for 17 industrial firms to reduce production costs.

Strategic Contributions:

1. Circular economy frameworks.
2. Food security strategy design.
3. Import substitution strategy formulation.
4. International market access planning and cluster development.

   5- Credit Officer - SGBL Bank
      July 2008 – June 2014 

   6- Credit Officer - IBL Bank  
     January 2004 – March 2008

Training Certificates Received

2020: Advanced Communication Skills  
MEIRC Training & Consulting
  
July 2019: Banking Ethics  
ESA – Beirut (BDL Requirement Test)  

November 2016: Collaborative Systems & Relationships  
Beyond Consulting  

April 2015: Lebanese Financial Regulation Certificate  
ESA – Beirut (BDL Requirement Test)  

December 2012: Introduction to Securities & Investment  
CSI - Chartered Institute for Securities & Investments (BDL Requirement Test)  

May 2011: Effective Training Session in Communication  
Management Training Center - Beirut  

November 2006: Sales Techniques (Selling Banking Products)  
Beyond Consulting  

December 2006: Money Laundering System Fight  
Banks Association Committee

Services
 

With 21+ years of experience in banking, education, and business consulting, I help organisations grow and succeed through strategic planning, financial management, and client-focused solutions. I provide tailored advice to corporations and SMEs, improving performance, efficiency, and competitiveness. By combining industry insights with practical experience, I serve as a trusted adviser, driving sustainable growth and long-term success.

Areas of Expertise / What We Offer:

Workshops & soft skills training

Marketing & business development

Logistics, supply chain & R&D

Administration & facilities management

Finance advisory

Complete business solutions (including HR assessment & restructuring)